Leadership Team

Analytic & Clinical Leadership

Rena Quandt  Whitford

Rena Quandt Whitford

VP Healthcare Analytics

Analytic Strategy, Payment Integrity, Risk, Benchmark

Strategic professional who drives data-based business decisions through insightful analytics and thoughtful

Osman (Ozzie) I. Ahmed, MD, Dr. PH

Osman (Ozzie) I. Ahmed, MD, Dr. PH

Healthcare Analytics Advisor

Clinical Analytics

C-suite healthcare executive and family physician with extensive health care management, leadership and consulting experience in product & program development, quality, utilization, network management, health care analytics, outcomes research, teaching and coaching in academic and non academic settings.

James Locke

James Locke

Healthcare Analyst

Analytics Business Consultant, Claims Data Analytics, Value Proposition, Benchmark

Jim has been a solution leader the majority of his life. His insatiable curiosity about how things and people work, and his drive to automate, solve problems, and improve efficiency of people and process is a critical part of his belief statement. His current focus is on utilizing the latest technology to improve quality, efficiency and time to market for his customers.

He has deep experience in Healthcare, with 15 years of developing applications and data warehousing systems for a Fortune 14 health plan. Among his many accomplishments there was development of one of the first daily data warehouses in the health care world, bringing insights to the business in hours instead of months. He also brought the telecommunications world one of the first reseller convergent billing platforms, allowing cross product billing between local, long distance, paging, phone system lease, video conferencing, and other telecom services.

He is skilled at taking on the big challenges, identifying an overall strategy and approach, breaking it into manageable chunks, and following up with crisp execution. His customer focus and business acumen has earned him a reputation with his business customers as a trusted advisor and key partner. His teams respect him as a leader and a mentor that provides clear direction and support. In his spare time he annoys his wife and three children with the many ways they can be more productive and efficient.

George Irwin

George Irwin

Sr. Healthcare Analyst and Project Manager

Analytic Strategy, Project Management

Accomplished, results-driven strategic business partner and champion of change with extensive experience developing and managing process improvement initiatives that solve complex business issues. Expertise in business process analysis and reengineering, systems pre-sales and reengineering, process and system auditing, project leadership and implementation, change management, across 100+ different businesses in multiple verticals and state governments.  Strong background in information technology coupled with exceptional communication skills.

Core competencies include: 

Six Sigma Master Black Belt | Project Management | Leadership | Cross-Functional Development | Strategic Planning | Operational Excellence | Continuous Improvement | Auditing | Logistics | Facilitation and Training | Consulting | Writing | Presentation Development

Product Leadership

Rebecca Noreen

Rebecca Noreen

Chief Executive Officer

Analytic Strategy, Payment Integrity, Risk

As CEO and Founder of DataWELL, Becky brings over twenty years of experience in healthcare analytic and data management solutions ranging from Fortune 25 to new products and start up organizations for payers, providers and specialty benefit management. Ms. Noreen identified the key commonalities in needs for data insights yet recognized the unique needs for each solution after running her thriving healthcare consulting firm Well Solutions Group for the past 6 years. Her previous leadership includes Founding Well Solutions Group, UnitedHealth Group and Fairview Health Services.

“Data and analytics are a blend of Science (proven delivery) and Art (innovation); combined to provide practical results – neither one can exist without the other. All of our team members rely upon business knowledge, data understanding clinical insights and analytic skill to provide meaningful application.”

Denise Mount

Denise Mount

Product Strategy Executive

Market Strategy, Road Map, Program Execution
Denise Mount is an accomplished, results oriented health care leader with extensive broad-based experience across health plan, provider, consumer and insurer/payer business segments. Driven by a passion for transforming the health care delivery system, she delivers positive results through a distinctive combination of strong analytical and strategic thought leader skills. She has specific expertise in product design and development and in the use of data and analytics to further population health management, health care cost and quality improvement.
As Vice President, Product and Innovation at UnitedHealthcare (UHC), Denise lead a national commercial product team, focused on market-based solutions to delivery affordable and high-quality health care through performance (value-based) provider arrangements and integrated clinical programs. Over the course of her tenure at UHC, she and her team launched a series of new and innovative products, resulting in top line growth in excess of 4 million members, and up to a 15% reduction in medical cost.

Prior to that, Denise lead strategic planning initiatives for UHC’s national accounts, including the development of analytical tools and reporting capabilities to aid sales and clinical teams in consulting with clients on strategies to contain health care costs and advance consumer engagement.

Earlier in her career, Denise served as Vice President, Medical Economics for CIGNA where she drove the development of metrics to improve the efficiency and effectiveness of medical cost and quality performance. She also served in a variety of strategic planning and business development roles for an integrated health care delivery system, several regional health plans, and as a health services research and policy analyst focused on health systems program design.

Delivery Leadership

Nathan Cole

Nathan Cole

Chief Information Officer

Warehouse , Software, SAAS, Automation

Mr. Cole has spent his career in architecting and implementing financial and healthcare solutions; He is known for creating customized and versatile solutions to organizations’ data access needs. Nathan has also designed and developed many applications and is experienced in each phase of the full project life cycle.

His previous leadership includes roles at UnitedHealth Group, Anthem, Prime Therapeutics, Wells Fargo and Medtronic.

“All companies crave insights into becoming better, more nimble, and maneuverable. Without transforming data into information and knowledge, then utilizing experience and intuition, there are no insights. Continually building new insights from raw data points is exciting. Giving the data an insightful voice is one of the most valuable activities a company can do to reach the next level.”

Robin Smith

Robin Smith

Chief Security Officer

Compliance, Information Security, Privacy, Information Technology
Ms. Smith has over 20 years of leadership experience in the security, privacy, information technology, project management and financial disciplines. Robin now focuses on building enterprise security and privacy programs that work across the breadth of business, technology and financial factors to provide usable, compliant environments meeting current needs while anticipating future requirements and concerns.

Ms. Smith has designed and delivered security programs in the healthcare and retail space that have achieved HIPAA compliance, HITRUST Certification and PCI-DSS compliance. Augmenting her security and privacy work, Robin has led a variety of information technology teams over her tenure including business process, project management, infrastructure and development functions. Prior to her focus on technology, security and privacy Robin passed both the Uniform CPA and CMA exams while working for a large healthcare conglomerate performing consolidations accounting.

Cathy Locke, PMP

Cathy Locke, PMP

Sr. Project Director

Program Execution, Business Intelligence, Implementation

Ms. Locke is a dynamic, results oriented technical leader with over 25 years’ experience in the design and development of business intelligence solutions; reporting, dashboards, analysis, and project oversight.   Her experience encompasses finance, individual, and commercial healthcare.  She has led a variety of business intelligence teams to deliver solutions to analyze cost of care, commercial product offerings, individual product market penetration, Medicare, and commercial customer analytics.

Ms. Locke brings a wealth of management expertise based on direct oversight of risk mitigation, planning and execution; building flexible plans with sensitivity to each client’s ecosystem, and driving toward successful product releases.  She cultivates a positive team focus to ensure both adoption of change and ongoing customer satisfaction.  Cathy has the experience working with health information to ensure plans consider mitigation factors throughout the life of the project.  She focuses on recognizing and removing obstacles, creating an environment where teams can successfully deploy.

Gaining insight through data analytics is a primary factor in making a difference in our industry and understanding how to empower strategic decisions.  Effective planning and oversight ensure teams are enabled to use this information to take that next leap forward in continued growth and success.”


Paul Haberstock

Paul Haberstock

Chief Operating Officer

Implementation, Vendor Strategy, Key Performance Indicators
Mr. Haberstock’s experience encompasses operational leadership in the healthcare, disability, and life insurance arenas. He is a payment integrity expert who developed both pre-payment and post-payment cost containment strategies resulting in billions of dollars in medical cost savings.

Mr. Haberstock has launched and developed various post-acute care programs such as bundled payments and joint replacement for CMS, as well as work in the home health industry.

“There is so much healthcare data out there that attempting to figure out what it is telling you is a daunting task.  Our customizable platforms are tailor-made to separate healthcare data into categories that can be defined by your needs.  Our people bring decades of expertise to the table in transforming healthcare data into actionable information that can be used to revolutionize your business.”

Carol Studenski

Carol Studenski


Accounting, Payroll, Bookkeeping

Di Simplot

Di Simplot

Executive Assistant


Professional, confidential administrative and clerical support with versatile office management skills.  Strong planner and problem solver who readily adapts to change.  Works independently and exceeds expectations.