Healthcare providers and organizations looking to design and market services to supplement and enhance various aspects of health care delivery (from outreach and engagement, to add on features generating improvements in care and outcomes) are constantly challenged with creating the necessary proof points to forecast and validate impact.

The advent of value-based care delivery has opened new opportunities, where it is possible to demonstrate tangible improvements in both health cost and outcomes. However, this requires a more advanced approach to leveraging data and analytics to identify and quantify actionable cause and effect relationships.

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